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Dating website eHarmony is designed to take over market that is british

Dating website eHarmony is designed to take over market that is british

EHarmony is making use of a profitable market with internet relationship in america increasing 13% into the previous 12 months Photograph: Franck Allais/Guardian Photograph: Franck Allais/Guardian

Lonely? Solitary? Searching for love? The employer for the website that is dating, Greg Waldorf, might just manage to assist – providing you might be «values orientated», maybe not unduly neurotic along withn’t been hitched a lot more than three times.

A balding Californian technology that is self-confessed dressed up in a dull business suit, Waldorf, 42, appears a not likely cupid. But their web web site claims to be responsible for a staggering 542 weddings every time in America – nearly one in five United States marriages. Waldorf hopes to duplicate that trick in Britain, where eHarmony launched eighteen months ago and is designed become market frontrunner among compensated matchmaking sites within the second couple of years.

Launched by a Chicago medical psychologist in 2000, eHarmony could be the 2nd paid-for that is biggest dating site in the usa, behind the ubiquitous Match. ?com. In place of merely permitting its members flick through a large number of pages, it runs on the patented «compatibility matching system» based on a 250-question in-depth quiz to recognize possible soulmates.

«It really is a scientifically proven matching system that’s been working extremely well for a decade in helping people find great relationships, » claims Waldorf. He insists that even yet in a recession, it is worth paying ?34.95 30 days for the opportunity to meet with the passion for your lifetime: «It is well worth making a little investment of this type of your lifetime as it’s very important to get a great relationship.