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exactly just How Quicken Loans passed up Wells Fargo in order to become country’s top mortgage company

exactly just How Quicken Loans passed up Wells Fargo in order to become country’s top mortgage company

Keegan-Michael Key movie movie stars within the Quicken Loans Super Bowl advertisement.

(Left to right) Quicken Loans creator and president Dan Gilbert and Rock businesses President and Principal Steve Rosenthal answer questions from press after a ceremony for City Modern located in Brush Park development in Detroit on Tuesday November 29, 2016. (Picture: Ryan Garza, Detroit Complimentary Press)

DETROIT — With Quicken Loans having simply overtaken Wells Fargo to be the leading direct-to-consumer mortgage loan provider within the country, you would think founder Dan Gilbert might savor as soon as.

However in a very fragmented mortgage sector where Quicken commands an industry share of simply 5.4%, he is searching ahead.